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VRS Approach to Qualitative Research
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The qualitative research facilities offered by us is delivered using skills of experienced
industry professionals who help us in successfully gathering in-depth understanding
of human behavior as well as the specific reasons that govern human behavior.
We help our clients arrive at a definite pattern of decision making of the focused
group. Some of the methods used by us to arrive at effective end results include
participation in the setting, direct observation, conducting in depth interviews
and analysis of documents and materials. The services offered under this category
include:
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Focus Group Discussions
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We offer clients focus group discussions research facilities. This includes getting
qualitative research output from a group of people regarding their thoughts towards
a product/service/concept/advertisement/idea and other critical aspects.
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Features:
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- Questions framed by experienced research professionals.
- Questions asked by well groomed staff.
- For ensuring authenticity of gathered data all activities supervised and controlled
by senior staff through multiple level of checks.
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One To One Interviews
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The one to one interview based research facilities offered by us are applied to
gain insight of the respondents. Our unique & individual approach also helps us
to understand the thinking patterns of the target group.
Interview Style:
- Normally in-depth interview conversation is in audio (however we also have facilities
of recording video as per the special requests of the clients)
- These interviews take 45-90 minutes depending on topic of research & circumstances
of the interviewee.
- Interview is conducted in respondent’s usual environment, which is relevant to the
topic
Participants:
- Interviewee is selected by appropriate filtering process including taking help from
highly educated moderator (psychologist/sociologist)
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Features:
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- Thorough preparation from interviewer side
- Meets the exact targeted research needs
- Researches cover professional issues of the examined topic as desired by the clients
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Ethnography Service
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We offer observation and ethnography service that presents the results of a holistic
research method founded on the idea that a system's properties cannot necessarily
be accurately understood independently of each other. The genre has both formal
and historical connections to travel writing and colonial office reports.
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Automobile Reviews
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Automobile reviews is a process of getting the view of the clients by giving them
a test ride of the respective product on the spot. In this services we offered our
clients best services regarding this.
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Product Test Service
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Product Test service offered by us help in analyzing and evaluating the feasibility
of certain product in the current market. By that we can analyze the longevity and
durability of the product along with its taste and preferences.
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Product Placements
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We offer our clients product placements which is a great method of research . This
services help in the process of getting the best data which ultimately help in the
utilising the analysis collected.
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Product Segmentation Test
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Product segmentation test is one of the effective process in the market research.
By this we can analyze the problem by taking opinion of several people collecting
at one place. This helps in evaluation of any product within a short time period.
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VRS Approach to Quantitative Market Research
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Quantitative research facilities offered by us provides clients a way to conduct
systematic scientific investigation as well as develop/employ mathematical models,
theories and hypotheses that pertain to natural phenomena. Our well defined policies
allow us to meet the demands of different fields including natural sciences, social
sciences journalism and others. The services offered under this category include
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Personal Interviews
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Personal interviews or face to face interviewing services offered by us is backed
by experienced researchers and help us in generating relevant and authentic opinion
research. The detailed questionnaires prepared by us vary as per the topic to be
covered in the research area.
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Classification:
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These type of interviews can also be classified as:
- Population research
- Corporate research
- Target group research
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Advantages:
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- Results are objective and can easily be generalized
- Questionnaires are finished in a printed form, which help interviewers to complete
them with pen according to answers of the respondent
- These type of interview techniques meet the demands of topics in which deeper, more
detailed analysis is required
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Usage Areas:
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- Advertising research
- Satisfaction research
- Marketing research Media research
- Youth research
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Steps:
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- Face-to-face interview
- Self-completing data collection
- Diary data collection
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Self Competition Interview
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Self competition interviews help us analyzing the personal attributes of one individuals
that help in getting the opinion of one individual help in analyzing the problematic
situation in the research fields.
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Web Based Survey
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The web based research survey services offered by us helps us in successfully gathering,
evaluating and presenting clients with relevant information/opinion of the targeted
group. Further the process support of experienced industry professionals also allow
us to deliver high level of authenticity in the presented information.
Website research helps in:
- Generating optimized data/information from
- Internet users
- Targeting a large group quickly and efficiently
- Reducing the time & effort in gathering the required information/opinion
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Media Test Services
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The print and media test services offered by us helps us in successfully gathering,
evaluating and presenting clients with relevant information/opinion of the printing
and media group. Further the process support of experienced industry professionals
also allow us to deliver high level of authenticity in the presented information.
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Shopping Research Services.
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The shopping research services offered by us find application in closely examining
the operation & characteristics of:
- Customer service offices
- Shops
- Depots
Some of the points based on which the research is conducted include:
- Speed of service
- Competence
- Waiting time
- Quality of service
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Process:
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- The trained interviewers collect information/observe happenings in a shopping or
service being offered
- Based on the information gathered they complete a questionnaire
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Service Advantage:
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- The "observed" persons are not aware of research so the results are not subject
to distortions
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Telephonic Interviews
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The Telephonic Interview is a vast and fast service provide by us to our client.
This service is very good in analyzing the vast number of population in a very small
time with an effective solution to our clients.
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CATI Services
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We offer CATI services (Computer assisted telephone interviewing) which is simply
the process of increasing the speed and accuracy (reliability and validity) of conducting
telephone interviews by the use of computers. There are various CATI products used
by market research firms often software based systems that combine telephone with
time/call recording, coding aids, telephone number selection and recording and other
features. This is very useful as far as market research is concerned. This is very
effective and help in the analysis of data.
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Retail Shop Audit
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Retail shop audit panel is a well established source of information, and Census
mapping is one of the effective formula in the field of market research. Census
mapping help our client to get the analysis of very large population in the field
of market research.
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Concept Testing
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The concept testing form of research services offered by us is handled by experienced
industry professionals, which ensure complete authenticity of the gathered information.
This for of research helps us in evaluating advertising concepts/ad theme concepts/new
product concepts/pricing/brand concepts & names as well as positioning strategy
concepts.
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Our Concept Testing Approach:
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- Use of advanced concept testing research measurement & research methods for assessing
concept marketing strength
- Use of quantitative market research methods
- Collaborating with target group for identification of the product
- Measuring that the advertising/branding concepts utilized are consistent with client's
marketing strategy
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Steps:
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- Focus on concept development that requires exploratory market research mode & mindset
- Conducting depth interviews among target audience members
- Addressing both tangible attribute clusters as well as emotional appeals at the
time of creating concepts/building concept statements
- Employing on line depth interviews which allow opportunity for repeated respondent
interaction
- Refine concept development & assessment of appeal
- Using a variety of exhibits for testing including advertising concepts, brand concepts,
product concepts, & strategic positioning concepts
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Social Research Facilities
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The social research facilities offered by us allow us to meet the authentic research
requirements on a wide range of social topics. For achieving optimum outputs our
research techniques use robust quantitative methods, which are backed by innovative
analysis and thinking pattern.
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Service Features:
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- Wide experience in research
- Capability to initiate debate & challenge preconceived notions that have replaced
rational thinking
- Conducting continuous monitoring of social & cultural trends
- Undertaking commissioned projects
- Conducting research for government agencies/NGO's
- Authentic research results offered are covered and highlighted in popular media
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Customer Satisfaction Survey
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The customer satisfaction survey based research solutions offered by us provide
end to end solutions for tracking customer satisfaction.
The service support of experienced industry professionals also help us to monitor
and measure correct and authentic customers perception on how well the company delivers
on critical factors. Some of the major constituents of these customer satisfaction
surveys include:
- Promptness
- Staff responsiveness
- Understanding of the customer's problem
These surveys are collected by our staff through:
- Industry standard survey templates
- Different platforms like Internet for hosting data collection
- Customized intuitive interfaces
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Retail Audit and Interview
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Retail shop audit and interview is a process by which one collected data of a particular
thing without knowing the population of the respective interviewers. This is the
simple process but very effective one. This type of survey gives you the best result
in the industry and is highly recommended by the clients.
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